Navigate challenges and opportunities with a proactive business intelligence strategy and commitment to a sustainable future.
In the fast-paced world of business, disruption is inevitable. 过去几年出现了前所未有的挑战, 从地缘政治冲突到经济压力, and even unexpected weather and health events that disrupted supply chains and logistics globally.
在阿尔卡特朗讯企业公司, we faced these disruptions head on. We leveraged a business intelligence strategy to turn challenges into opportunities for growth and resilience while keeping our commitment to a sustainable future.
拥抱VUCA世界
The Volatility, Uncertainty, Complexity and Ambiguity (VUCA) world became our reality. 但他没有屈服于混乱, we asked ourselves a crucial question: How can we turn this disruption into an opportunity? 这段旅程是艰难的, with issues ranging from logistics nightmares to supply shortages of critical components. However, our focus has been clear: building a more sustainable and resilient future.
作为一家在50多个国家开展业务的全球性企业, with a network of over 3000 partners and over a million customers, Alcatel-Lucent Enterprise has had to navigate many of the known challenges of the past three years. 制造周期, 通常是四到六个月, 延长至18至24个月, creating a significant challenge in synchronising with the sales cycle.
One remarkable achievement stands out: not cancelling a single customer order, 即使是在疫情最严重的时候. 我们是如何做到这一点的?
积极的措施
积极主动是我们的第一道防线. In 2020, 随着混乱的出现, we initiated a proactive approach by working closely with our suppliers to secure long-lead components and creating buffer stocks. The formation of a cross-functional Tiger Team spanning competence sourcing, partners and customers ensured a coordinated response to the shortage reality.
Predictability became of paramount importance in a world characterised by unpredictability. 制造周期比销售周期长, 我们投资自动化, 确保更有效地利用我们的时间. The demand and supply syncing process underwent a complete revamp, with a four-stage monthly cycle involving reassessing demand, 检查供应, 处理异常情况并迅速做出执行决定.
拉希德·穆罕默德的可持续发展主题演讲
利用商业智能，拥抱ESG
In managing component shortages, we tapped into our treasure trove of data. Business intelligence became a powerful tool, helping us navigate through uncertainties. Our data-driven approach allowed us to look at alternative solutions, qualify multiple components and work closely with sales and partners to prioritise orders based on customer needs.
在混乱中, Alcatel-Lucent Enterprise also recognised the growing importance of having an Environmental, 社会和治理(ESG)框架. 我们在可持续发展方面的努力已成为焦点. 调动我们最有才华的员工, we undertook a comprehensive double materiality assessment and began the transformation of our existing 企业社会责任 (CSR) programme into a more defined ESG strategy.
迈向可持续发展的未来
随着我们的发展, the mission is clear: ensure sustainability and leadership continue to operate hand in hand. 速度, 敏捷性, customer-centricity and reliability are not just our ALE business values; they are the pillars that will help us build a resilient and sustainable future. Alcatel-Lucent Enterprise is committed to contributing to a greener planet through its ESG initiatives and a continual focus on process transformation and adaptability.
The last three years have been a testament to the resilience and adaptability required in today's business landscape. 在阿尔卡特朗讯企业公司, we have learned that embracing disruption as an opportunity requires a proactive mindset, 以数据为导向的方法和对可持续性的承诺. 当我们在不可预知的世界中航行, our journey towards a more sustainable future is guided by a dedication to leadership, 创新，对世界产生积极影响.
Read part two of the blog series Understanding the VUCA world
拉希德穆罕默德
全球收入和运营官Rasheed is an expert international executive with global leadership experience in business transformation at both strategic and operational levels. 他目前领导全球运营, Business Technology and Quality teams at Alcatel-Lucent Enterprise. Rasheed’s success in transforming operations by delivering the highest level of efficiency and excellent customer satisfaction has been recognised by international awards. A clear vision and a results-oriented approach drive Rasheed as he implements key cross-functional initiatives within the company.
作为ALE #GoGreen计划的赞助商, Rasheed is committed to finding new technologies that contribute to protecting our natural capital, 建设可持续发展的城市, 限制全球气候变化. Rasheed has more than 20 years of experience in the telecommunications industry and held various management roles in project management, 流程和预算管理, R&D、供应链、IT/IS和业务运营.
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